You're not selling products anymore. You're architecting realities. Most marketers think they're in the persuasion business. Create better hooks. Write sharper copy. Optimize conversion rates. That's not marketing. That's begging for attention in someone else's reality. Real marketing doesn't convince people to buy. It makes not buying feel like identity suicide. Here's what I learned after engineering $1.5 billion in revenue: People don't purchase products. They purchase proof of who they're be
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