Payless opens fake luxury shoe store as prank
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Payless opens fake luxury shoe store as prank
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from $20-$40, consumers paid up to $600 for them. WATCH THE FULL EPISODE OF 'WORLD NEWS TONIGHT': https://bit.ly/2E7JZEA WATCH OTHER FULL EPISODES OF WORLD NEWS TONIGHT: http://abc.go.com/shows/world-news-tonight
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The Curiologist on Instagram: "When Payless Fooled the Fashion Elites In 2018, Payless, a discount shoe retailer, pulled off a brilliant marketing prank by creating a fake luxury store called "Palessi".They invited fashion influencers to the store's grand opening, where the influencers were shown high-end, trendy shoes with hefty price tags—sometimes as high as $600. The twist? All the shoes were actually from Payless, typically priced between $20 and $40. The influencers, unaware of the prank,
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