MassMutual’s new March Madness campaign, Stay Ready, empowers women athletes to take control of their financial futures. Starring Madison Keys, Flau’jae Johnson, and Christen Press, the spot highlights the discipline and strategy required in sports—qualities also essential for financial success. Directed by child. and created by women-owned agency Deep Blue, the campaign aligns with MassMutual’s commitment to closing the financial confidence gap for women. “Financial confidence is female empower