Instaprenurs on Instagram: "Innovation doesn’t always mean creating something new. Sometimes, it means rethinking something ordinary in a way no one else has. In this advert by SoapBottle, the company completely reinvents packaging by making the bottle itself part of the product. The liquid soap is contained inside a solid soap shell, meaning the entire item can be used without producing any waste. It’s a simple yet brilliant concept that solves a major environmental issue while giving customers