Kurt Russell plays “The Ultra Instructor” in Michelob ULTRA Super Bowl 60 ad, inspired by the Milano Cortina 2026 Winter Olympics and Paralympic Games, where the brand will be the official sponsor of Team USA. Set to Survivor's 1982 hit “Eye of the Tiger,” the 60-second film from Wieden Kennedy New York introduces Russell as a legendary ski instructor who coaches a novice, played by Top Gun: Maverick actor Lewis Pullman, to outdo the most elite of athletes on the slopes. The end game isn’t a shi
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Kurt Russell plays “The Ultra Instructor” in Michelob ULTRA Super Bowl 60 ad, inspired by the Milano Cortina 2026 Winter Olympics and Paralympic Games, where the brand will be the official sponsor of Team USA. Set to Survivor's 1982 hit “Eye of the Tiger,” the 60-second film from Wieden Kennedy New York introduces Russell as a legendary ski instructor who coaches a novice, played by Top Gun: Maverick actor Lewis Pullman, to outdo the most elite of athletes on the slopes. The end game isn’t a shi
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Kurt Russell on set of his Michelob Ultra Super Bowl Ad
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