Find & Build Audiences Like Meta - But For Direct Mail.
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YouTubeShopify1Percent - The Shopify Podcast
Find & Build Audiences Like Meta - But For Direct Mail.
There's a ceiling on what every brand will spend on retention. But when it's for acquisition, as long as there's positive ROAS, there is no limit. Which is why the sleeper play in direct mail is true cold prospecting. Neal Goyal walked through how PostPilot is now building lookalike audiences for mail (just like Meta) using cross-brand Shopify ...
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There are only 4 ways to grow a business. Not 40. Not 100. Just 4. 1️⃣ Advertising – Meta, Google, TV, radio, billboards, direct mail. You’re paying to access attention. It’s the fastest lever… and usually the most expensive. 2️⃣ Content Marketing – Social, podcasts, YouTube, SEO. You create value. Attention compounds. Slower than ads, but builds trust. 3️⃣ Direct Sales – Cold calls, emails, DMs, networking. Effort-based growth. It works. But it doesn’t scale infinitely without systems. 4️⃣ Refe
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