About Us – Martin Lindstrom

When was the last time you were naked with a consumer? During a recent event in Romania, I spoke about the value of vulnerability in working with consumers. Once you strip away the fancy titles and status symbols, you can make a real connection and your instinct can begin to work. | Martin Lindstrom

Martin Lindstrom - Thinkers50

In the near future, I predict that all brands will be, or at least appear to be, local. Local brands connect deeply and immediately with consumers by effectively identifying with them. Where we live and where we're from are massive parts of our identity, so any brand that seems to have that in common with us is automatically on our "team" and megatons of mindshare ahead of any global competitor. | Martin Lindstrom

Studies show that multitasking causes a 40% decrease in productivity and a 10-point drop in IQ. Here’s how you can combat the urge to multitask: 💡Set time for deep work in a distraction-free environment 💡Give yourself a few moments to pause before moving to the next task 💡Putting emails, social media, or any messaging apps on silent to avoid interruptions Handle one task at a time and see how much your efficiency rate goes up! | Martin Lindstrom