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MSNNumber 27
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MSNNumber 27
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274 reactions · 12 shares | #BMW #BMWAlpina #Alpina #AlpinaBMW...
1:25
274 reactions · 12 shares | #BMW #BMWAlpina #Alpina #AlpinaBMW...
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BMW purchased long-time collaborator Alpina in 2022, but the takeover initially didn’t change much; For the most part, it was business as usual through 2025. This changed on January 1, 2026. BMW took full control of Alpina, unveiled a new logo for the brand, and shed some light on what the future has in store. Alpina and BMW have worked closely for decades, but the two companies were positioned at opposite ends of the manufacturer spectrum until recently. Alpina was a small, family-run business
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