After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

Send news tips to: [email protected] Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...