The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

It looks like a huge offer from Texas Tech has won the recruiting race over the Texas Longhorns for five-star OT Felix Ojo.

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Texas’ NIL initiatives are now being consolidated into one effort called the Texas One Fund, which will work in tandem with the university thanks to recently revised NCAA guidelines.

Texas and the NIL Revolution. Governor Greg Abbott signed Senate Bill 1385 into law in July 2021, making Texas one of the first states to embrace NIL opportunities for college athletes.

Texas State quarterback TJ Finley (7) celebrates as he enters the tunnel after defeating Baylor in an NCAA college football game, Saturday, Sept. 3, 2023, in Waco, Texas. Texas State's NIL ...

The Texas star returned for her senior season after being enticed by the school’s NIL collective, a rare arrangement in a landscape dominated by football and men’s basketball.