News

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...
The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.
It looks like a huge offer from Texas Tech has won the recruiting race over the Texas Longhorns for five-star OT Felix Ojo.
On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...
Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...
The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...
LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?
Last month, Judge Claudia Wilken approved a $2.8 billion antitrust settlement that will allow universities to directly pay their athletes for the first time. It was a monumental decision that provided ...
Cody Campbell signed some of his earliest land acquisitions on the hoods of work trucks at drilling sites across the Permian Basin.  A three-year starter along the offensive line at Texas Tech from ...
Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.
Clemson has long been viewed as the frontrunner for five-star Bryce Perry-Wright—but a late surge from the SEC may be changing the game.