ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

People buy from people, not companies. That's why employee advocacy on LinkedIn is one of the most powerful and effective forms of marketing you can implement in your business. One of the biggest ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI aims to turn ChatGPT into a life-integrated AI super assistant. A leaked OpenAI strategy document ...

"Good news: if you're watching this livestream—unless you are [one of] our...Skynet AI overlords—you are already a human being," jokes Liz Moorhead in the latest episode of the Marketing Smarts Live ...

Marketers are experiencing a burnout crisis. Marketing Week's 2025 Career & Salary Survey found that in the past year, 58% of marketers surveyed have felt overwhelmed, 56.1% have felt undervalued, and ...

Are you trying to develop a content and social media strategy to foster thought leadership for your organization? Traditional marketing attribution is all about dashboards and metrics and how inbound ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Recently, major artificial intelligence (AI) programs have made waves. And although ChatGPT has garnered the most headlines, other AI tools are quietly reaching independent content creators and brands ...