Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they ...

In today’s Digest, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI ...

As two European technology pioneers, Adform’s on-the-ground expertise combined with Spotify’s deep knowledge of its global ...

The open web contracting. Referral traffic has been obliterated primarily by Google and the shift in consumer behaviour. The ...

This week, AI takes center stage as retailers, platforms, and tech giants roll out new tools. In today’s MadTech Daily, we look at the European Parliament urging a social media ban for under-16s, the ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how ...

IAB Europe, the leading European-level industry association for the digital advertising industry, has today (26th November, ...

Black Friday has been one of the UK’s biggest yearly shopping events for well over a decade now, long-cemented into ...

In today’s Digest, we look at US senators pushing a probe into Facebook and Instagram scam ads, ChatGPT adding a new shopping ...

In today’s Digest, we cover the EU greenlighting Omnicom’s IPG acquisition without conditions, YouTube usage reaching 84% of ...

As the creator economy continues to experience rapid growth - forecast to reach USD$480bn (£364bn) by 2027 - this partnership ...

As Dustin Cha, CEO of Ad-Shield, put it: "After the first generation of ad blockers blew up and became popular, a second ...