Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

By carefully designing their auditory environments, retailers can enhance their brand identity, improve customer satisfaction ...

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.

Mumbai-based integrated digital marketing agency Django has invested in Extra, a creative agency that provides services ...

Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen ...

Campaign’s take: Tax season panic meets everyday humour in Bandhan Life’s latest campaign, which attempts to demystify life ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients ...

In an industry where longevity often breeds predictability, Ricardos Vaz, or Rico as his colleagues call him, has a singular ...

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through ...