In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record ...

Salesforce has acquired Israeli startup Doti AI, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal ...

The IAB Tech Lab has released the Agentic RTB Framework (ARTF) v1.0 for public comment, introducing a new technical specification designed to accelerate and streamline real-time bidding in digital ...

Personalization, Larsen explained, isn’t about filling in name fields or referencing a past purchase — it’s about communicating value in a way that resonates with a specific role or audience. At ...

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview ...

Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages more than 190 ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

According to some estimates, more than half of the content on the internet is now generated by AI. Considering how long it took humans to generate the other half, you’re probably thinking, “That ...

Adobe is embedding generative AI and AI agents directly into content production workflows, the company announced today, aiming to streamline experience delivery through integrations with Amazon Ads, ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using ...

Most B2B nurture campaigns are set up to slowly lose a lead. You know the type — 10 emails, four blog posts, three whitepapers, one webinar recording, two soft CTAs, zero replies. Sending someone a 10 ...