The era of the high-profile national TV spot continues to be in rapid decline. Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic ...

Remember how groundbreaking it was for the 2024 Pop-Tarts Bowl to have not one, not two, but three edible mascots? Game day will reach next-level intensity at the 2025 Pop-Tarts Bowl. This year, six ...

It’s time for a reassessment of influencer marketing. The transaction-based model that has defined the past decade is no longer the only option, and the word ‘influencer’ still conjures an image that ...

After years of search and scroll, the interface economy has rewritten itself. With the launch of ChatGPT Atlas, we’ve entered the AI interface era – and the arrival of the cognitive internet. Atlas is ...

When retailers enter the commerce media market, it’s tempting to look to Big Tech for inspiration. After all, Google, Meta, and Amazon set the standard for digital advertising at global scale. But ...

In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV. He emphasizes the importance of an ...

You don’t need to shout to get attention anymore. For years, advertisers relied on volume, blasting mass messaging, prioritizing repetition over relevance, and interrupting whatever people were ...

The internet used to be a place of exploration. People clicked through search results, scrolled feeds, and followed links from one idea to another. Today, discovery looks different. Instead of ...

In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos ...