The mechanical bull has been part of a Ram marketing campaign, as the brand touts a return to NASCAR and the return of the Hemi V8 engines to its vehicles.

Ram officials asked for help locating the "Bucking Hemi" after it disappeared. The Oakland County's sheriff said the case wasted investigators' time.

Orders for the 2026 Sixpack-powered Dodge Charger Scat Pack have already begun, and vehicles are set to hit showrooms in the ...

Ram officials claimed its "Bucking HEMI" mechanical bull was stolen on Saturday, Aug. 9. The sheriff's office, however, says the brand made it all up.

The Oakland County Sheriff's Office is investigating after a $35,000 mechanical bull belonging to the Ram brand was reported stolen, only to be found 600 miles away in North Carolina.

A $35,000 Ram brand mechanical bull reported stolen after Pontiac's Roadkill Nights was found in North Carolina, raising ...

After 67 hours of uncertainty and a 1,200-mile roundtrip journey to and from North Carolina, Bucking Hemi has returned. It ...

The mechanical Hemi bull ride Ram debuted at Roadkill Nights in Michigan was not stolen after all, and law enforcement is ...

Ram is asking the Brotherhood of Muscle to help locate its mechanical mascot after it went missing from the Roadkill Nights ...

The mechanical bull is finally coming home after a trip a few hours away from Pontiac. Ram was contacted by a contracter who ...

The Oakland County Sheriff's Office is investigating Ram for potentially filing a false police report after the brand claimed ...