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The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get ...
Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK ...
The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.
This deal will bring brands including Ferrero Rocher, Nutella, and Tic Tac together with cereal brands like Frosted Flakes and Froot Loops.
Kellogg, of course, is the company that invented Corn Flakes, which revolutionized the breakfast market. Its other well-known brands include Froot Loops, Raisin Bran, Rice Krispies, and Frosted ...
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