The Paris auction room buzzed with anticipation as the sale got underway, with the auctioneer reminding the crowd that the bag was “totally unique” and “the most famous bag of all time.”

Mrs. Bezos narrowly missed out on Birkin’s crown jewel at what may have been Sotheby’s most iconic auction, with other big-name buyers reportedly in the mix.

According to the latest ranking of France 500 biggest fortunes in magazine Challenges, the top spot now belongs to Hermès' founding family.

Terre d’Hermès, the vaunted French maison's signature fragrance, is timeless, sophisticated, and temporarily on sale.