It's what analysts say could be a concerning trend as the birth rate continues to decline, creating larger implications for ...

Our research reveals that 65% of Gen Z buyers will abandon a business relationship after just two to three negative ...

Fewer Gen Z voters said they plan to vote for a Republican in the midterm election than a month ago, according to a new ...

"It instantly struck me as hilarious because if you have sisters, you know exactly what that means," Sophia Bamford told ...

As the summer shopping season kicks off, all eyes are on Gen Z—those born between 1997 and 2012 and whose purchasing power ...

In a new report from cash advance app Vola Finance, 63 percent of Gen Z users already had delinquencies on their record.

The Oklahoma City Thunder and Indiana Pacers are among the youngest teams in NBA history, led by almost entirely Gen Z ...

Google's latest scams survey finds younger users ditching passwords for more advanced sign-in solutions like passkeys and ...

John Proctor is the Villain” is about high schoolers studying “The Crucible” as the #MeToo movement arrives in their Georgia ...

As a self-proclaimed “punk, queer grandpa,” the actor and writer John Cameron Mitchell has some advice.

Novak Djokovic is two wins away from a record-breaking 25th major title - but Jannik Sinner, Carlos Alcaraz and Lorenzo ...

Young consumers are actively seeking to invest in businesses that resonate with their desire for authenticity.