BofA found that 22% of Gen Z homeowners bought their home with siblings, surging from 12% in 2024 and just 4% in 2023.

Gen Z seems to have a case of economic malaise. Nearly half (49%) of its adult members — the oldest of whom are in their late ...

It's what analysts say could be a concerning trend as the birth rate continues to decline, creating larger implications for ...

Fewer Gen Z voters said they plan to vote for a Republican in the midterm election than a month ago, according to a new ...

Our research reveals that 65% of Gen Z buyers will abandon a business relationship after just two to three negative ...

Discourse around what some are calling the “Gen Z gaze” erupted on X this week as older generations complained about customer ...

TQL has not shied away from hiring 20-somethings. More than 70% of their new hires were sourced from Gen Z in 2025.

With summer right around the corner, Gen-Z vacationers have begun touting their travel tips, but some top recommendations are ...

Gen Z abandons retirement plans for smarter wealth strategy - building multiple income streams and prioritizing financial ...

As Americans begin to embark on their summer vacations, a new travel trend has people seeking “quaint” destinations.

Gen-Z is constantly churning out new wellness hacks on social media, many of which can easily translate to older generations.