Older generations have the funds to spend, while the youth has the TikTok spotlight. Who will win the brand wars?

Language is ever evolving, and that’s never been more evident than when listening to Gen Z and Gen Alpha talk. They say the ...

Cambridge Dictionary adds 6,000 new words, from Gen Alpha slang like “skibidi" and “delulu" to workplace terms like “mouse ...

Explore how constant screen exposure and algorithm‑driven content are clouding Gen Z and Gen Alpha’s focus, memory, and ...

AMD's next-generation RDNA 5-based 'Alpha Trion 4' and 'Alpha Trion 3' aka AT4/AT3 specs leaked: desktop RDNA 5 cards rumored ...

Some dangerous interactions have sparked serious concerns about AI reinforcing delusional thinking, and even egging on ...

As long as youth culture has existed, adults have been mystified, perplexed, and even threatened by it. At least once a week ...

A teen’s study on AI and Gen Alpha slang suggests that AI moderators may not be catching online harassment between young ...

The stereotype of the junk-food-demanding picky eater is outdated. Many Gen Alphas are sophisticated foodies, with 32% ...

Biju Dharmapalan Children of today, who are members of Generation Alpha and were born roughly between 2010 and the present, ...

Knowa De Baraso, the teen pundit who made a splash at the DNC, blends pop culture and politics in a new podcast for Reasoned ...

Following the success of UKLASH, founder Nima Pourian is bringing new Gen Zalpha focused lash and brow serum brand gróa to ...