Johnny Manziel. Tim Tebow. Michael Vick. Who would have been the most profitable college football players if NIL existed ...

Here are the 10 women's college basketball players with the highest NIL valuations entering the 2025-26 season.

The ability of college athletes to cash in on their fame has led to fewer players jumping to the NBA early, and this week’s ...

In 2021, the NCAA began allowing college athletes to earn money via their name, image and likeness (NIL) rights. Millions ...

The House Settlement, despite all of its hype and bluster, won't change much in an NIL world that's still unsustainable.

Will the settlement create a more balanced playing field? What about Title IX issues? What happens to non-revenue sports?

Mavericks Set to Pay Cooper Flagg Less Per Year Than What He Made in NIL at Duke originally appeared on Athlon Sports. For ...

This year, the NBA Draft saw its fewest early entrants in a decade. Just 106 players entered the draft by the end of April, ...

College basketball's financial landscape has changed significantly over the years. Due to the NIL deals secured by players, it's likely affecting when they decide to enter the NBA draft.