Bad Bunny is performing a series of 30 concerts that fans say are meant to galvanize Puerto Rico’s unique sense of pride and resilience against the backdrop of economic uncertainty, gentrification, and the long-lasting impact of colonialism.

Puerto Rican rapper Bad Bunny kicked off the first night of his residency at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan — and none other than Los Angeles Lakers star LeBron James was in attendance,

Thousands of tourists will flock to Puerto Rico for Bad Bunny's three-month run at El Choli - and some locals want to make sure the archipelago is seizing the moment