The attention economy is breaking. PlaysOut’s “mini-everything” model offers a faster, smarter fix.

Our brains are wired to notice novelty and surprise. Beginning with a compelling story, startling statistic, or provocative question can instantly grab attention. The idea of using a hook aligns with ...

Excessive mindless scrolling can cloud your brain and shorten your attention span. Here are ways you can engage with content ...

A new study reveals that upsetting distractions significantly impair our ability to sustain attention and also linger more ...

The brain reduces attention to repeated distractions. Familiar visuals become easy to ignore. Fixed locations lead to mental ...