The launch kicks off the first installment for Amazon’s Project Kuiper, a plan to create a massive constellation of internet-beaming satellites. The effort is poised to compete directly with Starlink,

Amazon is one of several companies, including France’s Eutelsat and China’s Spacesail, seeking to provide a viable alternative to Starlink’s network, but SpaceX has a substantial head start — and low-Earth orbit is already starting to look pretty cluttered.