To make the most of the festive season, direct-to-consumer (D2C) brands are betting big on visibility and chasing quick ...

Louisiana governor Jeff Landry and state lawmakers have made an exception within a more sweeping ban on political signs on ...

Industry leaders from Google, Oriflame, Bold Care and FreshToHome discussed ‘The Marketing Stack For A New Consumer Reality ...

Trump came to the defense of Sweeney on Monday in wake of social media backlash over the actress’ American Eagle advertising campaign released last month. In one of the video spots, she says: “Genes ...

Photo: Alamy American Eagle Outfitters saw its stock surge more than 17 percent on Monday after President Donald Trump ...

American Eagle's stock price rocketed shortly after President Donald Trump praised the clothing company's new ad featuring actress Sydney Sweeney. On Monday, American Eagle closed at $13.28 a share — ...

The brand is hoping to take advantage of a TikTok trend which has garnered over 4.7 billion views and helped to boost romance ...

Actress Sydney Sweeney got heckled with "Racist" claims after her controversial ad campaign with American Eagle.

While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

One year before the primary election to pick Arizona's next governor, GOP candidates are raising dollars and going up on air early.

A new national ad campaign that launched Tuesday aims to rally public support for nonprofits at a time when the sector is ...

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms ...