Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new ...

Threatens legal action against Facebook By Tunde Oso THE Advertising Regulatory Council of Nigeria (ARCON) has raised a red ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned ...

The new alpha feature, called Conversation Summary Add-ons, “dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...