Why did Stephen Curry leave Under Armour?

Golden State Warriors superstar Stephen Curry will become a sneaker free agent as he and the sportswear company have ...

Under Armour and Steph Curry are breaking up. The move is partly about ‘discipline,’ CEO says.

After more than a decade together, Under Armour Inc. and NBA star Stephen Curry on Thursday said they would be parting ways, ...
Wall Street Journal

Under Armour Bets on High-End Clothing Line

Under Armour, best known for performance sports gear, is rolling out a collection of high-end clothing including jackets, trousers and trench coats. The company aims to reach what it calls 'ambitious ...
The Motley Fool

Smart Clothing: How Google and Under Armour Are Showing Us the Future

The future of wearables is not on our wrist, it's on our whole body. These two companies are showing us how applicable it can really be. Google's "Project Jacquard" At its Google I/O event in February ...
Forbes

In An About-Face, Under Armour Will Introduce Cotton Apparel

(Under Armour founder and chief executive, Kevin Plank, will announce that his company is going to do the previously unthinkable: they are going to introduce cotton T-shirts. This move is by far the ...

Steph Curry explains Under Armour split, next moves in sneaker free agency

Golden State Warriors superstar Steph Curry explained his surprising split from Under Armour and the next moves in sneaker ...
Sports Illustrated

Tech Talk: Under Armour steps out with first 3D-printed training shoe

Under Armor will unveil the first 3D printed athletic shoe available to the public this month—releasing a limited number of its new Architech trainer in conjunction with the brand’s 20th anniversary.
The Washington Post

Under Armour elbows its way into the tech sector

With the debut Tuesday of its $400 UA HealthBox, fast-growing apparel giant Under Armour is aiming to elbow its way into the technology sector. The Under Armour-branded box — which includes a ...