NBA star Stephen Curry is a free agent for the first time in 13 years as athletic brand, Under Armour, decides to part ways.

Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, ...

When Steph Curry signed with Under Armour in 2013, he became the face of the company. He could have chosen other bigger brands, such as Nike, where high-profile athletes have previously had massive ...

Curry noted it may be "weird seeing me in anything else" when he wore Nike Kobe 6 "Mambacita" shoes during warmups on Friday ...

In his substack, The Sneaker Newsletter, Nick Engvall, a footwear consultant and founder of Sneaker History, noted that Under ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

Peter McGoldrick at Stifel, who has a “buy” rating on UAA at a $9.00 target, said the separation of the Curry Brand and ...

The stock of Under Armour has a consensus Hold rating among 19 Wall Street analysts. That rating is based on three Buy, 13 ...

After splitting with Under Armour, Stephen Curry was seen wearing a pair of Nike “Mambacita” Kobe 6s before the game against ...

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Future Hall of Famer Steph Curry used his sneaker free agency to shine a light on Penny Hardaway and fellow former Magic star Shaquille O'Neal.

Morningstar analyst David Swartz called the reversal “stunning,” adding that “the reversal can only be seen as a failure by ...