What's Your Point of View on Those Who Get on Pointe? A new ad from Under Armour might change your mind about ballet being a sport. The spot features a strong and sinewy 31-year-old Misty Copeland, ...

Q. What do you get when you ask an AI program to write an inspiring pep talk based not just on the greatest motivational speeches of all time, but the personal inspirations of Under Armour's athletes ...

The Baltimore, Maryland-based company issued earnings of 2 cents per share, ahead of the expected 3 cent loss, on revenues of $1.32 billion. Using ChatGPT, Under Armour crafted a 90-second locker-room ...

Earlier this year, Under Armour released a set of ads starring American Ballet Theatre soloist Misty Copeland. As part of their push to gain more of the women’s market, they’ve now put out their first ...

Under Armour doesn’t want to be your parents’ shoe company. The Baltimore-based sports apparel firm is gearing up for the release of its running footwear line on Jan. 31 with three new 30-second ...

Soccer club New York City FC scored with a giant pigeon and Delta appears poised for success—plus, why it was a bad week for Amazon and New York Times Games. A new Under Armour commercial from ...

Tennessee basketball star Zakai Zeigler was featured in a new Under Armour AD ahead of March Madness Tennessee basketball star Zakai Zeigler is a man of many things, including advertisements. Zeigler ...

Under Armour is suing competitor Sketchers USA for what it says is a copy of the “Protect This House” Under Armour ad campaign. The Daily Record reports that the Baltimore based sports apparel ...

Auburn may be nearing a final decision on its next apparel deal, Athletic Director John Cohen suggested on a Tuesday appearance on Next Round Live. “We feel like we’re in a very, very positive place ...

The privately held alcohol marketer is the first company to reveal Big Game ad plans. Like most apparel brands, Under Armour faces a continuous need to spend portions of its advertising budget on ...

Auburn athletics director John Cohen told reporters Wednesday night he is beginning to look into the school’s future with Under Armour. The Tigers have been affiliated with Under Armour since 2005, ...