*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...

First it was Dove that had to apologize for a racially insensitive ad; now Nivea is in a lot of hot water for its newest campaign. You May Also Like: Despite Social Media Backlash, Dove’s New ...

Skin care brand Nivea apologized and pulled an ad campaign this week after finding itself rubbing people the wrong way. An advertisement featuring the words “White is purity” received almost immediate ...

If you took a quick glance at the latest Nivea ad to appear on Nivea's Middle East Facebook page to promote its Invisible for Black and White deodorant, maybe you wouldn't see what all the fuss is ...

Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a new advertising campaign from Nivea, the whole thing turns ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...

Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...