New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

NBA draft is just over a week away and while June 25 may collectively be known as draft day, as far as the number one pick ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas and Puma. What to watch for: New Balance plans to "relaunch its basketball ...

For example, if Flagg participates in an event that Duke doesn't have anything to do with, he'd be able to wear New Balance to the event. He can also post and promote New Balance through his ...

Cooper Flagg, Duke freshman men’s basketball player and projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance. The partnership has a personal connection ...

Flagg grew up in Newport, which is roughly 30 minutes from the University of Maine’s campus in Orono, and recently signed an endorsement deal with New Balance, which has a manufacturing facility ...

For example, if Flagg participates in an event that Duke doesn't have anything to do with, he'd be able to wear New Balance to the event. He can also post and promote New Balance through his ...