State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas and Puma. What to watch for: New Balance plans to "relaunch its basketball ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

Romania's new government, headed by prime minister Ilie Bolojan and backed by the four pro-Western parties in Parliament, was ...

Tennis star Coco Gauff’s performance at the Berlin Open didn't end on a high note, but she made sure to serve up stylish ...

The year is half over, but that doesn’t mean there aren’t more exciting shoes to watch out for — quite the opposite. These ...

In FN's recent interview documenting the making of the just-released New Balance Abzorb 2000, the sportswear brand's general ...