Nolan Smith is changing his stripes. Trading in one set of tigers for another. Smith is now the new head coach at Tennessee ...

The Waiting Game reveals how the NBA’s greatest merger was really a messy expansion deal fueled by greed, power plays, and ...

Reeling from a 19-63 finish and a season marred by injuries to LaMelo Ball and Brandon Miller, the Charlotte Hornets entered ...

The New York Knicks are undergoing significant changes. Jordan Clarkson is joining the team to boost scoring. Mike Brown is ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy. Read the ...

The new court is more than just a fresh look-it's a powerful symbol of Pirate pride, tradition, and the unshakable Standard of Excellence. The post HBCU unveils new sleek basketball court appeared ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court alongside the kit.

New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.

Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

SPOKANE, Wash. -- You can witness basketball history in the making this weekend as Spokane hosts an exciting 24-hour basketball marathon alongside the world's largest 3-on-3 tournament.

New Balance has their Black, Castlerock, Raincloud colorway on sale for $110 and fans should act on the deal.

Joe Dumars wastes no time making moves as Pelicans' head of basketball operations Hired in April, Dumars has already jumpstarted a roster overhaul through trades and draft acquisitions.