Valuations for major sports teams surged to record levels this year, with several leagues seeing their price tags increase by ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

As the Indiana Fever navigate a season filled with both promise and adversity, guard Sophie Cunningham has emerged as a critical stabilizer - especially during Caitlin Clark's rece ...

Darius Bazley has been the Lakers' most consistent player in Summer League, an opportunity he’s not taking for granted.

Bradley Beal’s time in Phoenix ended quicker than many expected. The Suns and Bradley Beal reached a buyout agreement this week, cutting short a deal that still had two years and over $110 million ...

Puma's upcoming Velocity Nitro 4 gets a substantial update worth and throws its hat in the ring among daily trainers.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.

Tyrese Maxey will release his own two-shoe PE colorway with New Balance. Check our Sneakers news for more breaking content!

New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.