Top buys under $40 for the make-up lover in your life include the $19.99 MCoBeauty No.2 Gift set, the $24.99 MCoBeauty ...

Better yet? Everything is so cheap too!

This product truly is a one-swipe wonder. Available in 16 shades, the intense pigments help build your look in seconds with a glossy, wet-look finish. The formula contains magnesium, vitamin B12, and ...

Eyeshadow collections for mature skin, sensitive eyes, oily lids and more.

The constant churn of trends has left many (including us) exhausted from being told what’s "cool." Instead, makeup lovers are choosing to do their own thing, putting together looks that spark joy and ...

Target's holiday beauty gift sets are incredibly affordable this year, and we've rounded up the very best options for easy, ...