Abstract: This article explores how marketing is being redefined by agentic artificial intelligence (AI), discussing the integration of agentic AI across marketing research, strategy, and actions, ...

PASADENA, Calif.--(BUSINESS WIRE)--Applebee’s Neighborhood Grill + Bar is proud to announce the appointment of Michelle Chin as Chief Marketing Officer and Jerrold (Jay) Wong as Chief Operations ...

Applebee’s Neighborhood Grill + Bar has named Michelle Chin as chief marketing officer, effective Sept. 2, and Jerrold "Jay" Wong as chief operations officer, effective Sept. 15. As CMO, Chin will ...

Applebee’s hired a pair of new executives as it looks to continue its recent sales and traffic momentum. Michelle Chin is joining the casual-dining chain as chief marketing officer. Chin was most ...

“Humility must be at the heart of all we do,” says Edem Wosornu, Director of the Operations and Advocacy Division of the Office for the Coordination of Humanitarian Affairs (OCHA), in this interview.

Steve Riley, head of IT operations and service management at Mercedes-AMG Petronas F1 Team, reflects on a job well done. Having worked for the racing team for almost a decade, where he established the ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

What just happened? Intel is preparing for a major transformation of its marketing operations, marking a significant shift in how the company approaches customer engagement and internal organization.

Intel notified its marketing employees this week that it plans to outsource many of their jobs to the consulting firm Accenture as new CEO Lip-Bu Tan works to slash costs and improve the chipmaker’s ...

Abstract: In this paper, we look into the role of big data analytics in the strategic transition of retail businesses particularly on inventory management, supply chain and marketing. Using such ...

Marketing leaders are navigating an increasingly complex landscape. While their organizational influence is expanding, amid deeper digital and AI adoption, they face greater pressure to demonstrate ...