Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

So, you’ve probably heard the term ‘Integrated Marketing Communications’ thrown around. It sounds fancy, right? But really, ...

Shot on a Nikon Z8, The Art of The Ideal Deal won big at the Tokyo International Foto Awards for its witty take on real ...

Students at Stephen F. Austin State University’s College of Business put their entrepreneurial and marketing skills on full ...

Andrew Raabe has been appointed CFO of Chicago-based Lou Malnati’s Pizzeria. In this position, Raabe will oversee the company ...

The Side Lot restaurant in Wauconda won't be changing its name to The Chicken Coop as suggested, but menu and programming ...

From shop-in-shops to concepts targeting Gen Z, retailers leaned into physical retail to win over consumers this year.

The advertising world has no shortage of zany attempts at grabbing attention, but even with that in mind, these unique ...

Schnucks Markets is expanding a farm-direct-to-store concept, increasing the number and types of farms their customers ...

The car reveal is a staple of automotive ads and presentations, wherein draped fabric is pulled back to show off a new model ...

Expo Productions, a Denver-based video production company, has expanded its corporate videography services to meet growing demand from businesses across Colorado seeking professional video content for ...

Marketing is a complex, multifaceted discipline. At its core, it is about understanding consumers and serving their needs profitably. While easier said than done, some fundamental principles guide ...