Today, we are bringing back HBO, the brand that represents the highest ... After WBD announced the name change to Max, Oliver told his viewers, “Our business daddy took its content purge up ...

According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further drive ... Providing further details on the upcoming change, JB Perrette, president ...

Prophecy” topped the charts in the fourth quarter of 2024, but it's long-running IPs like “Sex and the City” that anchor ...

From reproductive rights to climate change to Big Tech ... advertisers that it was going back to the previous name – HBO Max. Branding experts, meanwhile, derided the company for having to ...

Discovery to go “our bad” and change it back again — congrats ... once again trapped in a never-ending loop of branding whiplash. First, they gave us HBO Max. Then they took the HBO away.

“It can take time for people to adjust to a stupid name change,” he said ... As Oliver explained this, images of HBO Max’s many names over the years were shown onscreen.

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

And Just Like That... is a comedy-drama series that is essentially a sequel to the popular HBO series Sex and the City, which ran between 1998 and 2004.

When Max originally launched as HBO Max in 2020, it lined up a lot of long-running shows including Doctor Who. Unfortunately, that didn’t lead to a large stockpile of science fiction television ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...