The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Apple Original Films collaborated with other teams across Apple and began work on the haptic trailer sometime last year.

However, to film certain sequences for the long-anticipated F1 movie, Apple’s engineering team replaced the broadcast module ...

Apple’s latest marketing move hasn’t landed quite as planned. iPhone users were recently hit with a push notification through ...

Apple is facing backlash over sending unexpected push notifications through the Wallet app to promote the upcoming F1: The Movie releasing this week.

Apple is really revving up F1 promotion across its own ecosystem. The latest to join the campaign? Apple Fitness+.

Apple's F1 movie opens in theaters on June 27, and the company really wants you to know about it. On Tuesday morning, Wallet ...

Many users are annoyed with the F1 movie ads on Apple Wallet. Those push notifications can be disabled from Wallet settings.

Mac reports that, in select Latin American countries, Apple has entered into a partnership with McDonald’s to promote its ...

IWC has a starring role in the blockbuster. This is how the Swiss watchmaker raced to stay ahead of Hollywood's pace ...

Apple sent out ads for its new film F1: The Movie via the Apple Wallet app to iPhone users in the US. Users say they "hate" it.