Apple Original Films collaborated with other teams across Apple and began work on the haptic trailer sometime last year.

The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Octane Story from Joseph Kosinski Apple has just released a groundbreaking trailer for its new F1 racing movie, directed by ...

F1: The Movie is an upcoming racing drama produced by Apple Original Films. It stars Brad Pitt and Damson Idris in lead roles and is directed by Joseph Kosinski, known for Top Gun: Maverick and Tron: ...

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital ...

Apple has launched the world’s first haptic movie trailer for F1: The Movie, starring Brad Pitt. The trailer vibrates in sync ...

Mac reports that, in select Latin American countries, Apple has entered into a partnership with McDonald’s to promote its ...

After the haptic trailer for Brad Pitt's F1 on Apple TV+, it seems that this tech could help Tom Cruise's iconic racing film ...

The interesting thing about the F1 film trailer was that it was being advertised as a ‘haptic trailer’. That’s right, Apple has used the Taptic Engine within its iPhones (the components that create ...

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the ...

Apple is really revving up F1 promotion across its own ecosystem. The latest to join the campaign? Apple Fitness+.

Apple has released a fun new trailer for director Joseph Kosinski ’s F1 movie that you can only watch on your phone. This ...