Prime Day deals on the latest Apple tech are few and far between, so we were pleasantly surprised to see the recently launched iPhone 16e discounted by more than £100 in the annual sale. Apple's “budget” handset has just crashed to its lowest-ever price of £494.

Macworld If you’re in the market for a new iPhone, Amazon’s Prime Day sales might be a good time to find a deal—with a few caveats. In the U.K., you can find the latest iPhones at Amazon and at other resellers.

Amazon has slashed the price of Apple iPhone 16 Pro just days before its Prime Day Sale kicks off. Buyers now have an early chance to grab the flagship smartpho