HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world ...

Warner Bros. Discovery (NASDAQ:WBD) has adopted the old name "HBO Max" for its popular streaming service, the company ...

Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company's broad reach of programming. On Wednesday, the ...

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

WBD Storyverse is a new initiative launched by Warner Bros. Discovery's ad-sales division, allowing ad partners to leverage characters from the company's slate of films and TV shows.

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

We’re not quite there yet, but it sure feels imminent.

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner Bros. Discovery announced during its upfront presentation in New York on May 14 that its streaming service is getting another name change ...

Warner Bros. Discovery has unveiled a new slate of cable originals hosted by the likes of Octavia Spencer, Jennifer Love ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.