Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

All eyes have been on the tech company this week, after footage from a concert appeared to show its then-CEO embracing the ...

While Astronomer lost their CEO and HR exec amid the Coldplay viral scandal, its marketing team has picked up the slack with a new ad starring Gwyneth Paltrow.

Sydney Sweeney has done it once again. The actress has proved that she isn't only a pretty face in the industry and her star ...

Roland Emmerich’s 2009 disaster film 2012 didn’t just stir box office buzz — it sparked panic. A viral marketing campaign ...

Discover how brands like Labubu and Prime used viral marketing strategies to fuel unstoppable hype. This video unpacks the ...

A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the ...

ColdplayGate has emerged as the latest marketing free-for-all, with brands pouncing on the opportunity with cheeky posts on ...

Astronomer does work in data integration and management for companies like Apple and Ford. You probably haven’t heard of them ...

Other accounts have also jumped on the trend, many of them using Google’s Veo 3, an AI video generator, to create ...

Targeting Gen Z men, a key demographic for Dr. Squatch, the brand has heavily invested in TikTok advertising, spending $3.6 million in the first eight months of 2021, according to Marketing Dive.