Influencing is no walk in the park. Charlie Oscar’s Hannah Cooke thinks we’ve set the bar way too high for content creators, ...

Nike was quick off the mark after Rory McIlroy won his first Masters tournament and completed a career grand slam – a feat that does not come around often.

Reddit doesn’t get the recognition it deserves for being the platform that best brings people together online. Abigail Posner ...

We sat down with The Drum Network agencies Momentum Worldwide, Verve, NVE, TRO, Ykone UK and M&C Saatchi Sport & ...

The work by ad agency Grey London and photographer Ale Burset shows people trying not to spill their drinks in busy ...

WFA head of policy Gabrielle Robitaille gives The Drum a rare glimpse into what the world’s biggest brands are saying behind ...

The ‘Other Hand’ campaign is based on the fact that 99% of people eat Cheetos with their dominant hand. Chris Bellinger of D3 ...

For marketers using AI video in campaigns, customer service or product demos, the takeaway is clear: guardrails matter.

There’s something unnerving about how fast and polished it all is – like AI is out here quietly doing your job without ...

AB InBev’s new work is an exploration of how AI can be used to generate hyper-personalized advertising at scale. In this case ...

The future of design isn’t feminine or masculine - it’s human. That is according to Monotype’s Marie Boulanger, who focused ...

You don’t know what you’ve got until it’s gone, a psychological phenomenon brands are regularly using to attract attention.