Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic track—this creative build brings the online challenge offline in the most literal ...

Here’s a look at the making of India’s first fully biodegradable billboard by INTO Creative for Chupps Footwear, as Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares ...

Budweiser 0.0, from AB InBev, has executed one of Mumbai’s most ambitious DOOH takeovers to date, with Connect Network ...

Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India, shares why OOH remains a strategic ...

Netflix has once again demonstrated the power of experiential marketing by executing a dramatic “bus shelter takeover” to promote its latest content, turning a routine public ...

Apollo Hospitals has launched a powerful and strategically focused Out-of-Home (OOH) campaign in Chennai, creating a ...

The Walt Disney Company has successfully translated the mythological, water-bending world of Percy Jackson and the ...

Continental Coffee Speciale has launched an aggressive, high-impact OOH campaign across the Mumbai market, leveraging innovative techniques to bring its core brand promise, unriva ...

In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Girish Ahuja, Head of Marketing, H & R Johnson (India), shares how OOH strengthens brand synergy, enhances local relevance, ...

Brand Marketers on OOH, Shawn Chandy, Chief Marketing Officer, Paragon, shares how OOH continues to anchor the footwear brand ...

Platinum Outdoor, a unit of Madison World, in collaboration with the National Payments Corporation of India (NPCI), has ...

World Out of Home Organisation has announced that the registration for the next Annual Congress, to be held in London from ...