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Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
Mobile - Millennials are significantly more likely than other generations to use their smartphones to engage in activities such as social networking, watching video, IM/chatting, and using mobile GPS, ...
Branding and direct response, though different, must work in concert to ensure marketing success. To employ the right blend of tactics, marketers should understand the key differences.
When was the last time you did an assessment of how your competitors are positioned relative to your product? Learn more about your competitors' positioning.
Mobile - The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.
Explore why leading brands are moving marketing in-house, the models they're using, and how to build a successful internal team.
Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...
Marketing Management - This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.
Learn how to remove internal messaging bottlenecks, clarify your value proposition, and position complex B2B products for ...
Expert marketing advice on Taglines/Names: Name for private dog club newsletter posted by Anonymous, question 27784.
Economic uncertainty, digital transformation, and other challenges make selling difficult. Get the 23 best sales tactics for today's challenges.
SEO - This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.
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