Learn how applying web accessibility standards can enhance user experience, expand your audience, and boost conversion rates ...

Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

Voice search is becoming increasingly relevant to SEO. These 5 B2B brands are using voice recognition to its full potential. Learn tips on how you can, too.

Websites - What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

MarketingProfs provides thousands of marketing resources, entirely free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...

Firms spend 23 hours writing a request for proposal (RFP) response and involve 9 people in the process, on average, research finds. See more study findings.

Accounting and Marketing can sometimes seem like they're on opposing teams in a company, but as in most cases of alignment, their working together is ideal.

Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such ...

Do LinkedIn posts with links, or those without links, garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn ...

Word-of-Mouth - If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties.

Customer Behavior - All customers make tradeoffs among the benefits of any product or service. Learn how to think about these tradeoffs.