Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

In our holiday report, learn how you can update your strategy to capture this change in consumer behavior. Value looks ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the ...

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to ...

DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting ...

Parent Heaven Hill recently partnered with two new agencies, one of several moves to bolster brands like Lunazul, Evan ...

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, ...

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon ...

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell ...

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the ...